A search engine optimisation (SEO) person works to help websites rank well on the search engine ranking pages (SERPs) of the major search engines like Google, Bing, and Yahoo. An SEO person also works to optimise websites so they’re user-friendly and easy for the search engines bots to crawl.
A person working at an SEO agency works closely with their clients to understand the needs of their businesses. When you have an SEO specialist working for you, they will learn about your industry and your company’s goals to help you outrank your competitors.
An SEO works to keep website maintenance on-track and will know the ins and outs of technical SEO. The specialist also spends time building links to improve search rankings and to boost brand awareness. They will also help you maintain your social media platforms to spread the word about your business and to keep your customers engaged.