Can you pay Google for SEO?

No. Google is not an SEO company, it’s a search engine. It’s not an option to pay Google money to include or rank your site in its search results. If it were that easy, there would be no need to hire an SEO agency to help your site rank well in search results.  

While you can’t pay Google for SEO, the search engine goliath does allow paid ads to appear on top of and on the right side of organic search results. These sponsored ads look like search results but they’re labeled as ads and are shaded in a different colour from the organic results.

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