User experience – UX for short – refers to how a person feels when visiting a page on the internet. Digital user experience encompasses several different factors, including usability, accessibility, performance, as well as design.
Your website must be specially tailored for your audience, to ensure they stay on your website for as long as possible. The key is to ensure that users are engaging with your website, through clicking through web pages or getting them to convert into a customer.
In order to ensure you have good user experience on your website, it is vital that you have a clear site structure. They may say “Content is King”, but if your website is not laid out to favour your readers, they will not engage with your content – it is as simple as that. If your website is not catering for your users wants and needs, they will more than likely leave your website. This is the last thing you want, as it will increase your site’s bounce rate, which is a key ranking factor for search engines. Consequently, it is crucial to make sure your site is both easy to navigate and digestible, to get the most out of your potential customers.
To ensure a meaningful and valuable website user experience, it is important to remember the following six key aspects of user experience:
Website design also plays a large role in user experience – not just by making the website look visually appealing, but also by helping Google to understand your website. This can also be achieved through a clever partnership between technical SEO specialists and website designers. Through this collaboration, both parties work together to create a Google and user-friendly website, with a low site speed – vital if you are looking to ranking in the number one spot on the SERP.