In order to ensure your website has a chance to rank your high-quality content on the first page of Google, you must make sure your website is correctly set up. If it isn’t, your website may struggle to be found by Google.
The major search engines (Google, Yahoo and Bing) have three main jobs to do: crawl, index and rank websites. Therefore, as a website owner, it is your job to make it is as easy as possible for them to do this to your site. One way to do this is by ensuring your site’s technical SEO is faultless. To find out whether your SEO is good, or needs some help, a link audit is a good idea.
Much like an on-page SEO audit, a link audit is the process of analysing your website’s backlinks to find any potential issues or opportunities. A link audit evaluates each and every one of your links to find out whether they are optimised to help your site rank for your business’ main targeted keywords.
Here at Pmachine, we go through each new client’s website carrying out extensive link audits to find out about a site’s past SEO. This could be checking for spammy links, negative SEO attacks or even a Google penalty, which could possibly hinder any of our future SEO efforts.
However, a link audit isn’t just about finding the “bad” things wrong with a website. Carrying out a link audit will lead to insights that will aid future SEO on your site, such as link building efforts for example.
To carry out a link audit, it can take anywhere from 30 minutes to 7 hours. How long this process takes is entirely dependent on how much information you are looking to find and whether you encounter any issues. However, to do this, you will need some powerful and expensive tools at your disposal, which can be time-consuming and costly.
This is often why it is worth getting in touch with an expert SEO company to audit your site for you. We can help you with this. Get in touch with us today to get your free site audit!