Keyword Research Services.

Keyword research is a key player in technical SEO and content marketing, making all kinds of content relevant and searchable to users.Here at Pmachine , we conduct our own research based on years of SEO knowledge.

We understand the balance between search volume, ranking possibilities and conversion rates. We are well aware of how the perfect keyword can affect your website in a variety of ways – particularly increasing your website’s visibility in the search results. This is a vital stage in keyword research, as it can open a number of content and conversion opportunities.

QUALITY KEYWORD RESEARCH = HIGH RANKING RESULTS

There are several different types of keywords. It is vital to understand which keywords are right for you to make sure you are using them correctly and answering a user’s search intent.

The four main types are:

  • Short-tail – Three words or less. Typically have high search volumes and are competitive.
  • Long-tail – Over three words long. Tends to be more specific, helping you determine a user’s search intent easily and accurately. Therefore, tend to have a high conversion rate.
  • Branded – Contain words that relate directly to a specific brand or company.
  • Geo-targeting – Target a specific location, such as a city or neighbourhood. Ideal for smaller, local businesses.

HOW WE DO KEYWORD RESEARCH

Our team conducts valuable keyword research for blog content or website copy using various keyword research tools, as well as a few other tricks from our extensive experience in the industry.

Our process is as follows:

  1. Understand the main keywords for your niche, including the ones your competitors are chasing by conducting some important competitor keyword research.
  2. Identify the industry-related long-tail keywords to target customers at different stages of the buyer’s journey, such as high buyer intent queries.
  3. Create content to answer the search intent of queries, in the form of pillar posts and cluster posts.
  4. Outreach content to individuals in the niche or via social media platforms.
  5. Measure the performance of your content – we do this through rankings, traffic, conversions and any SERP features (e.g. a featured snippet).
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