Sites With Responsive Design Rank Higher
Whether or not your site has mobile-friendly design has a huge influence on its search engine rankings. While sites that meet Google’s guidelines for mobile-friendliness are rewarded and ranked higher, those that don’t use responsive design have been pushed down in search results. And they are unlikely to climb any higher without being optimised for mobile devices. So if your site’s design doesn’t work well on mobile devices, now is the last time to do have it fully optimised.
Why Responsive Design is So Important to Google?
Google has always paid a lot of attention to user friendliness and experience. And as the number of users accessing the Internet from mobile devices started to grow, the world’s most popular search engine developed a set of recommendation on how to improve experience on mobile devices. Since the number of mobile users continues to grow and is expected to continue to grow in the future as well, Google decided to push website owners to take a proactive stance when it comes to mobile-friendliness. And it sure knew how to attract their attention. In 2015, Google announced that sites with responsive design will continue to rank high in search results, while those failing to implement the best practises can expect to be be demoted.
Just Because Your Site Has a Responsive Design That Doesn’t Necessarily Mean It’s Mobile-Friendly
If you want your site to get traffic from Google (and other major search engines), it is extremely important for it to have a responsive design, that is to respond to a range of devices that are used to access the Internet: desktops, laptops, tablets, smartphones,… No matter which device is used to access your site, the latter must instantly adapt to the device’s size (of the display screen) in a way that it is easy to read and navigate. But your work is far from done here.
Just because your site has a responsive design that doesn’t necessarily mean it’s mobile-friendly. In order for it to be recognised as such by Google, it also needs to meet the rest of the search engine’s guidelines for mobile-friendliness. In addition to optimised display on any device, your site should also be able to load fast, use up-to-date e-commerce platforms, avoid programmes and software that isn’t friendly to mobile devices such as Flash, etc. To ensure that your site is fully optimised for mobile users, check Google guidelines or consult an expert.