SEO and External Links - Things You Need to Know
Search engine optimisation (SEO) is a very complex process which involves the use of a number of strategies and methods to improve a website’s ranking in search engine results pages (SERP) for relevant keywords. Getting external links is thus only one of many strategies your SEO specialist will use to make your website more “Google-likeable”. However, it is definitely one of the most important, if not the most important tactic to improve SERP ranking which in turn is the key to increase web traffic and with it, reach new customers/clients.
The Role of External Links in a Website’s SERP Rankings
There is a very simple reason why most SEO specialists put so much emphasis on getting external links to your website: they have an extremely important role in a website’s SERP rankings. Generally, the more external links you have the better. However, it is important to mention that search engines use a host of parameters to rank websites and having huge numbers of external links won’t do the trick. In addition, the quality matters too, not just the quantity. In fact, it is much better to have fewer but quality links from well established, authority websites with relevant content rather than a large number of links from spammy sites.
The last but not the least important, Google wants the links to be built naturally or organically. This means that you should avoid using tactics such as link buying, exchanging or other forms of manipulation with an aim to trick the search engine into thinking that your site is extremely popular and therefore, deserves to be ranked higher in SERP.
What About External Links on Your Site?
Though it may sound contradictory but having external links to other sites can actually help your website’s search engine rankings. This is because links to websites with relevant content make your site appear a valuable resource to web users which isn’t only approved by search engines but rewarded as well. However, this doesn’t mean that your website should include a large quantity of external links to other sites with similar content. Also, it is of utmost importance to avoid links to spammy sites because their effect is pretty much the same as that of low-quality links to your website.
Leave It to the Experts
Since there is an extremely thin line between getting rewarded and punished by Google and other major search engines, you are advised not to take any chances and leave SEO to the experts. SEO may not be inexpensive if you use We Rank Any Site, however, it is much more expensive to recover from a Google penalty which is unavoidable if optimisation of your site is not done correctly.